Whisky Land
3 Mar
Back in 2007 when I was finishing my degree in Film Studies at Glasgow University I took a module entitled ‘Scotland On Film & TV’. Our tutor designed the course around the theme of Scotland’s presentation through film. Its structured visual delivery to the spectator that had come to be little more than the spoon-feeding of scenery to hungry urban eyes the world over. Scotland’s landscape was one of feminine beauty, rolling hills, silent glens with solitary and majestic stags strutting proud. It wasn’t a Scotland of the cailyard, nor was it shortbread tin tartanry. It was something else, it was landscape as ornament. Take time to look at any number of adverts, films, tv series, music videos or tourism campaigns shot in Scotland over the past fifty years and there is a distinct trend to view the landscape as wallpaper, a drape at which to point a camera and admire from a distance. This is not the Scotland of fank, mire, bog and drizzle. It avoids the world’s greatest palate of grey that is the Scottish wilderness, the greens are vibrant and gentle, not dulcet and shrouded. Stone cottages are pretty rather than the cinders of butchered culture. There is no sense of life hacked out of an unforgiving, cold and relentless environment. The shorelines are postcards not fishing ports, the villages quaint not fragile or remnant and hills or moors are open, bountiful wilderness, not achingly silent plains stripped of the forests that fuelled empire and industry and emptied of their population. It is a wilderness of endless beauty, one where the people come to visit, not one where its inhabitants were forcibly distilled away to distant shores. While this trend is being aggressively bucked by excellent modern Scottish films such as Morvern Callar and Red Road, films that bring the landscape and cities back sharply into the foreground as inescapable parts of Scottish life. This process of ‘ornamentation’ is the new cailyard, the modern construct of Scotland, one that whisky is entangled in in strange and guilty ways.
The majority of people’s whisky knowledge begins with a blurb, the back of a bottle, the masticated regurgitation of a marketing office somewhere far from the distillery. It often contains any number of phrases ‘cool, soft, clear, natural, plentiful, highland, spring, river, water, Atlantic, peat, coastal, ancient, nestled, forest, glen, gentle, rolling, stunning…’ the list goes on, sound familiar? Whisky has for so long become valuable enough to require an identity, a construct like that of the landscape that is used to ‘sell’ Scotland around the world, whether it be explicitly or indirectly. Whisky has been put forth as the product of a landscape, an artefact born of place and the good grace of nature. The end of this logical path is the wine-gifted buzzword ‘terroir’, a word that whisky is increasingly growing to love. The idea that it is a product of the land is a popular one and not without merit but whisky is a spirit with bite and its influence is more convoluted than we’d like to think.
Whisky is an industry, one made possible by the land in which it is made but one that has also had to influence change on the landscape itself in order to survive. The commercial distilleries that grew out of the legal overhauls of the early 1800s made money and fast, that money helped lay the fabric of Scotland’s early railway lines, it increased shipping commerce and port activity, they necessitated a re-carving of the land itself, further deforestation, the developments of new roads, new community flagships were born in the shape of distilleries. In the days when a small, two-still distillery like Ardbeg provided at least sixty jobs and a thriving local community of two hundred people, the larger distilleries all over Scotland were powerful epicentres of community.
The Scottish landscape was for so long a harsh master, it provided but it was a lifetime of give and take, for every meal it gave a family it chilled them to the bone, soaked them and muddied their fields. The inhabitants of Scotland in the fledgling years of commercial distilling were not scenery addicts, to them the landscape was hands in freezing water, it was knowing the touch of seaweed, the ache in the limbs wrought by steep hills with wind worn clothes and skin. This was the character of the people that made Scottish whisky for so long and these were their trials. Perhaps the greatest influence of the landscape on whisky has always been one of osmosis, by transfer between the people that were raised by the land and who eventually set their hands to whisky making. In return whisky played its role in the ultimate taming of the land, the industrialisation and domestication of Scotland. Scotland is now a relatively comfortable place to exist, its scenery rarely exerts so great a pressure over the inhabitants or inflicts discomfort, only mild frustration and inconvenience in the form of rain and occasional landslides. The landscape is now enjoyed rather than endured, it is a place of outstanding natural beauty, its practicality and necessity forgotten by most and unknown by many.
Interesting then that just as our relationship to the landscape as a culture over recent decades has changed and been tamed so too has the character of Scottish whisky. Stills and kiln fires are no longer tended by men of questionable sobriety. Barley is no longer turned by hand. Fermenting wash is no longer left to fester in wooden washbacks for up to a week due to slower production. Casks are no longer repaired or coopered on site, large workforces are gone and in their place is the cold, relentless efficiency of automation. Distilleries are filled with the absence of voices, the trembling clicks and clacks of consoles and computers have replaced footsteps and chatter. We live in a stunning but deeply man moulded landscape drinking whisky made by fewer and fewer people and their human mistakes, ticks of technique and quirks of style.

The clinical might of Roseisle Distillery stands a proud testament to the pinnacle of modern Scottish distilling. A cold monster, doubtlessly of unending consistency, a feat of distilling science that is undeniably impressive.
The quality of Scottish whisky is globally quite excellent these days. The German and Scottish independents bring us many great and obscure casks while the majority of distilleries are emerging from the teething problems of modernisation that so many experienced in the 1980s. Most now release excellent mature stock from the 1990s and 2000s. In many ways these are good times for whisky drinkers, but the quirk has gone. The blurbs still speak of babbling burns and sea lashed warehouses, they still speak of the ‘people’ while employing less and less of them on the front lines of production and they still speak of their spirits as if they have remained unchanged for decades. Nothing could be further from the truth. The whiskies of Scotland have changed and done so in close step with the people who live there and make it. The influence of the landscape on whisky is no fairy tale of terroir and mystique. It is a tale of constant give and take, instigated and moderated by the people between them, an ever evolving story that goes through periods of rest, warfare and uneasy peace. Just as whisky necessitated physical change in the parts of the landscape so too the landscape provided and moulded the very real and human folk that would make the whiskies, whiskies that for so long reeked of character, they weren’t always good but they were never boring. Now both whisky and people have seemingly outgrown and escaped the landscape from which they came. That landscape which is now an ornament on our tv screens and scribbles on our bottles.












